Final Marketing Request » Darwin Fringe Festival

2022 Final Marketing Info

This form is to submit final marketing info for the 2022 Darwin Fringe Festival program. Information is due midnight Sunday March 13.

You can save this form for up to 30 days and come back to it later. After this time you will have to re-start your form.

All information supplied is FINAL. Any content supplied after this time may not make it to print.

Key Details
Name of Show*
Name of producer/ group/ artist
Contact Person's Name*
Contact Email*
Contact Phone Number*
What type of Fringe show are you submitting information for:
The basics
Physical venue or web address
This venue MUST be confirmed. If your event is going to be online please share the link to the streaming service or account where you plan to present the content.
Best email or phone contact for this venue
We will need to confirm their capacity as well as accessibility and check in on some COVID stuff.
Event dates
Please remember that will not promote events that fall outside of our festival dates. Our 2021 festival dates are 2-11 of July.

PLEASE NOTE that we are happy to list exhibitions that open within the festival but close afterwards. We will however only advertise the event for days in which it happens during the festival.
Event times
Is it a one off? Several series or an exhibition that's open for 6 days? When should people show up and when should they leave.
Ticketing
Event costs*
If your event costs money to attend please list the breakdown of applicable prices. If your event is free just write 'free'.

We generally work with these ticketing categories:
- Adult
- Concession (students, pension holders)
- Children (11 and under)
- Families (a combination of at least one adult with underage people)
- Group booking (6 people or more)
Would you like to run a ticketing promotion?
We can run 2 x styles of promotions but you can only chose 1 as we don't have the staffing to manage multiple.
OPTION 1 | COUPON Code
If you would like to create a coupon code to give out then please type the codeword below. Whatever you type below is final and it must all be one word. It will be up to you to distribute this code word.

If it's a special members only code word you could send it out in your newsletter or maybe it's for your social media followers.
What is the price of the discounted coupon ticket?
OPTION 2 | Discount promotion
This is for tickets to be sold at a discounted rate for a certain period of time, for example Early Bird Tickets. Early Bird Tickets are when the first round of tickets are a little bit cheaper. Encouraging your audience to get in sooner.
To organise a discount promotion you need to tell us:
1. How much discount to apply to your regular ticket prices
2. What dates do you want the promotion to run for? We will release the program in Mid May.
Giveaways
In 2021 we partnered with Mix 104.9 who promoted shows in exchange for 2 x tickets to giveaway to their audience. If we can confirm the same partnership, would you be interested in giving up x 2 tickets to be included in the radio promotion?
Marketing
Short Marketing Blurb (up to 40 Words)
This blurb appears in our PROGRAM GUIDE to help market your show.
Long Marketing Blurb (up to 200 words)*
This blurb appears on our WEBSITE to help market your show. Please double check for spelling and to make sure you're 100% happy.
Artist/ Producer/ organisation Bio
Please tell us about yourself or your group in a short bio between 30-150 words. This will go on our website show listings.
Practical Warnings
- Nudity
- Adult Themes
- Strong Language
- Strobing
- Smoke or haze
Trigger Content*
Does your show contain any of the following? Ticking these boxes won't cause alarm for us, the Fringe is all about taking risks but we're also about doing it safely.

Even if you're making a joke or a positive point, trigger warnings help create trust with the audience.
- Suicide or self harm
- Images, audio or the name of an Indigenous Australian who has died
- Mental illness
- Sexual violence
- Homophobia/jokes about sexuality, sexism or gender
- Violence or domestic violence
- Jokes about sexism or gender
- Child abuse/paedophilia
- Animal cruelty, beastiality or animal death
- Needles/drug use
- Pregnancy/Childbirth Miscarriages/Abortion
- Kidnapping
- Death or dying
- Blood or gore
- Loud noises such as bombs/gunshots
- Racism/jokes about race/stereotyping
- Kink shaming
- Something else
- My show contains none of these triggers
Can't see a trigger warning for you?
What warning should audiences be aware of when coming to see your show:
Is your show family friendly?*
Would you like us to pass on your details in the case of enquiries from the media?*
- Yes
- No
Key Marketing Image*
Please provide an image to accompany your event listings in our printed program and on our website. This is THE LAST TIME that you can supply this content.

- DO NOT send us your poster or logo.
- Photographs are preferred wherever possible.
- Minimum 72 PPI at 2000px delivered as TIFF, JPG or EPS
- Maximun file size of 5MB
- Your marketing image should not contain any text (even if it's the title of your show)

Note: Please provide us with the highest resolution you have available. Images may be cropped to fit the layout of our program (3x3cm).
CLICK HERE to see an example from last year.
Accepted file types: jpg, jpeg, png, gif, Max. file size: 5 MB.
Additional Marketing Material
FACEBOOK EVENTS The Darwin Fringe does not make facebook events for shows* however we will co-host them with you! That way they still show up on our page and yours. *We do make Facebook events for Fringe Club and the Opening Night Party that we will send you a co-host request for.

You will need a public facebook PAGE to make an event that can be co-hosted by us. This is different to your PERSONAL account. If this is a concern for you please feel free to reach out.

WE DO NOT just share facebook events during the festival as this becomes ineffective when you start promoting almost 200 different performances. WE ARE however very happy to share other content such as photos and videos. Get creative and let yourself stand out! PS. You can share this content with us as it becomes available just tag @darwinfringefestival on facebook or instagram and @darwinfringe on twitter, our hashtag across all platforms is #darwinfringe
Draft a Tweet/Instagram caption for us to share your show with our followers
Before and during the festival we post on Facebook, Twitter and Instagram about each and every show, exhibition and event in the 2021 Darwin Fringe to our followers.

Think hard about 250 characters (tweets are 280 characters, but we need 30 characters to include a link to purchase tickets) that will sell your show best.
Website
Public Facebook Page
Twitter Handle
Instagram Name
Youtube account
Program advertising
Each year we sell extra advertising spots within our program that has 5,000 copies distributed around Darwin and surrounds. CLICK HERE to see the pricing and sizes.

Please note that our program is a cosy A5 so all references to page rations are for this sized page. CLICK HERE to see your options.

Advertising fees will be due: Sunday March 27
Advertising artwork will be due: Sunday April 10
What size add would you like to buy?
By clicking submit
By clicking submit you agree that the information collected in this form is final and complete. Meaning that it is ready to be seen by the public in Mid May when we release the program.

DO NOT click submit if this information is NOT final. Click 'Save & Continue Later' if this is the case.

Please reach out at producer@darwinfringe.org.au

Save and Continue Later

2022 Final Marketing Info

Key Details

The basics

Ticketing

Marketing

Additional Marketing Material

Program advertising

By clicking submit